In Her Seasons

Nothing is wrong with you.
Your cycle was never the problem.

a seasonal practice for women · prepared for Allison and Laura

I wasn’t broken. I was just in a season no one taught me to read.

the feeling we sell

Winter

02 / 18

Your cycle was never the problem

She's tried every planner, every 5am routine, every app — and still feels at war with herself one week a month

She's quietly concluded that she is the broken variable.
She isn't lazy in her luteal phase. She's in a different season.
The relief of being explained stops her scroll — before we ever mention a product.
We turn shame into relief: "Nothing is wrong with you."

In testing, this line consistently outperformed every other.

Spring

03 / 18

Spring

Why now

A tired, templated category — and a woman who's ready for something true

Period apps tell her what's happening to her body. Planners tell her to do the same thing every day.
No one teaches her to align what she's building with the season she's actually in.
The category defaults to clip-art moons, pastel pink, and free trackers — weak and easy to leapfrog.
Only ~1 in 8 women have a textbook 28-day cycle — most have never fit the chart, and no brand has made them feel welcome.

04 / 18

Four seasons. One you.

An optional, self-reported lens for your energy, your goals, and your timing

Winter — your period: rest is the work now. Listen, slow down, begin again.
Spring — after: the fog lifts. Fresh starts and brave first steps.
Summer — ovulation: you're lit from the inside. Be seen, say the thing.
Autumn — before: time to finish, not start. Complete and celebrate.
Read your season by how you feel — never by a date on a calendar.

A wheel, not a clock — built for every body, however it moves.

Four qualities of light

Not four swatches — four ways the day actually feels

Winter

Spring

Summer

Autumn

Summer

05 / 18

Who she is

Three real women — and the wave that carries the launch

Maya, 29 — the optimization-fatigued seeker: cheapest to reach, biggest audience, enters free through the quiz.

Sophie, 34 — the devotee: buys first, vouches loudest, the word-of-mouth engine.

Emily, 31 — the ambitious founder: highest value, skips the small stuff, wants the live cohort.

→

The adoption wave: Maya discovers → Sophie's word converts her → Emily carries the revenue.

Drawn from a 300-woman research base.

06 / 18

Stop tracking your seasons. Start using them.

The positioning + the lines that lead everything

Hero: "Your cycle was never the problem."
"You're not inconsistent. You're cyclical."
"Four seasons. One you. A whole new way to work with your body."
"Built for the body you actually have — not the textbook 28-day one."
Founder line: "Nothing is wrong with you. You were just never taught how to work with your own seasons."

Spring

07 / 18

What makes us different

We're not a tracker, an app, or another planner — we're a new shelf

Every other tool teaches you to track your seasons. In Her Seasons teaches you to use them.
Founder-led and live — taught by the two women who built it, not a faceless app.
A beautiful physical object you'll actually keep — plus a guided start so you never face a blank page.
Allison: a corporate-finance background and a decade guiding women through change — soul and structure.
Inclusion as proof, not disclaimer: built for irregular, IUD, birth control, and perimenopause.

Autumn

08 / 18

The Founding Circle

One complete system. One time. With the founders in the room.

The Seasons Journal — a beautiful, keep-forever physical journal, not an app you'll abandon.
The how-to video — Allison & Laura walk you through your first full cycle.
A LIVE founding session — real, in-the-room access to the founders. The part no one can copy.
90 days in a private circle — belonging is the real product.
$79, one time. No subscription. Named, numbered, founding-price locked forever.

Less than four months of a manifestation membership — and it includes the founders.

A keep-forever object — not an app she’ll abandon by Wednesday.

the $79, in the hand

09 / 18

The value ladder, simply

Shallow at launch on purpose — depth is earned, not front-loaded

Free: the "Which season are you in?" quiz → waitlist. The front door, costs her nothing.
Paid (now): the Founding Circle at $79 — the only thing we sell at launch.
Later (earned): a membership + a cycle-aware guide — unlocked only by 90-day retention.
Later (demand-led): a deeper cohort for the ambitious founder, our highest-value woman.
We win the one-time premium purchase first, and earn recurring revenue with proof.

Autumn

10 / 18

How it looks & feels

If Aesop made a journal with Kinfolk's art director

Warm Linen and Deep Clay grounded by a signature Terracotta Rose — never sterile white, never tracker pink.
Four seasonal accents: Midnight Plum, New Leaf, Golden Apricot, Burnt Amber.
Honest natural light, real and diverse women, a hand-drawn botanical line system — no clip-art moons.
A foil-debossed cloth journal you can feel is worth $79 — the moat against "another journal I'll abandon."
Premium, calm, editorial — a nature study, not a wellness template.

Winter

11 / 18

How she sounds

Voice & tone — a wise older sister who knows finance and the moon

Permission-giving: "You're not lazy in your luteal phase. You're in a different season."
Grounded & honest: "A lens you choose, not a rule you follow."
Warm & literary: "Winter asks one thing of you: rest. Spring will come for the doing."
Inclusive by default — and founder-confident, never guru.
Always leads with the reframe. Never a medical or money promise.

Summer

12 / 18

The journey from stranger to circle

Quiz → waitlist → launch → community — and a friend brought along

She meets the reframe on TikTok or Pinterest and takes a free 2-minute quiz.
She joins the waitlist already feeling understood, and gets warm, season-specific emails.
She buys at a time-boxed live launch — the founder session is the moment, not a sales webinar.
She makes her first journal entry in week one (proof it works), then belongs for 90 days.
She sends the quiz to a friend — not for a coupon, but "so my sisters stop blaming themselves."

Spring

13 / 18

The website: inherseasons.com

One job — give her language in 8 seconds, then walk her in

Mobile-first: she arrives from a scroll, in bed, at the exact moment the brand describes.
Two doors: the free quiz for cold traffic, the Founding Circle page for warm.
The home page is the whole pitch in one scroll — feel seen, get language, see the system, join.
A scarily-accurate season result she'll screenshot — the share that fuels free growth.
No subscription anywhere on the launch site. By design.

14 / 18

Why it compounds

The quiz is both the magnet and the message a friend passes on

The bottom of the funnel feeds the top: delighted members send the quiz, creating new leads.
The devotee shares from meaning, not money — more durable than any referral coupon.
Founder-led + a live moment + a real object = a brand no app can copy.
As word-of-mouth grows, the cost to reach a new woman keeps falling.
The moat is relationship, belonging, and a beautiful thing she keeps.

Summer

15 / 18

The 90-day plan

Build the audience, open the doors, deliver the experience

Days 1–30 — Waitlist: launch the free quiz, finish the journal to print, shoot the how-to video.

Days 31–60 — Launch: open the Founding Circle in a time-boxed window, sell live, close the doors honestly.

Days 61–90 — Deliver: run the live session + the 90-day circle, and capture the retention that unlocks what's next.

One gate first: pull Allison & Laura's real reachable audience before any paid spend.

Warm first, prove it converts, then amplify — never gamble cold.

Winter

16 / 18

Built right

The promises we make — and the ones we never make

Zero medical claims. The cycle is a lens for self-understanding, never a cure.
Zero income guarantees. We help you stop fighting your rhythm — we don't promise outcomes.
Radically inclusive: irregular, IUD, birth control, perimenopause — no one is left out.
Real scarcity only — a live cohort genuinely has a ceiling. No fake timers.
Honest by design is what lets even the skeptic trust it.

Nothing is wrong with you — for every body in the room.

inclusion as proof, not disclaimer

Autumn

17 / 18

What we need from you

Three decisions to start the 90 days

Greenlight the Founding Circle at $79 as the single launch offer.
Share your real reachable audience — list, engaged following, past community — so we set the cohort cap.
Lock the journal to print and book your dates for the how-to video and the live session.
Confirm the founding window and cohort size together.
Then we open the quiz and start filling the circle.

Your cycle was never the problem.

Spring

18 / 18

Come build your seasons with us

The thing you wished existed — for the women who keep blaming themselves

Nothing is wrong with her. Her cycle was never the problem.
A beautiful system, real human access, and a circle that finally makes it stick.
Let's open the founding doors — once.

In Her Seasons — the season is yours to read.